The Allure of Color in Design. What can you find in the word colouring besides colour and -ing? Yes, its luring. As one of the essential elements in visual communication, colour has become a strategy to well present the soul of a design and makes it remarkable by catching the eyes of audiences. Featuring the representative visual identity design worldwide, Vivid tells how to lure the target audiences in a blink and to promote the brand in a long run. The book showcases a full view of corporate identity, iincluding all ranges of branding designs such as logo, stationery, business card, printed matters, promotional materials,
