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Brand Built

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.
TitelBrand Built
Subtitel Branding Buildings & The Builders
SamenvattingEngels | Druk: 1 | Hardcover | 9789810990305 | 304 pagina's
Verschijningsdatumdecember 2016
AfmetingenAfmeting: 26,2 x 21,1 x 3 cm
Aantal pagina's304 pagina's
Auteur(s)Rhed Publishers | Rhed Publishers
RedacteurPublishers Rhed
UitgeverGingko Press
Overige kenmerken
Extra groot lettertypeNee
Gewicht1177 g
Verpakking breedte212 mm
Verpakking hoogte32 mm
Verpakking lengte265 mm
Informatie van verkoper
CategorieBoeken ❯ Kunst & Fotografie
Automatische classificering
Leeftijd14 - 100 jaar